I led community outreach and stakeholder engagement for a proposed mixed-use residential and retail development in San Diego. Before a single meeting was scheduled, I conducted research on the surrounding neighborhoods to understand the local context, identify community priorities, and shape an outreach approach that felt relevant rather than generic. I developed and distributed marketing materials, including project flyers with meeting details, and managed a coordinated mailing schedule to drive resident participation ahead of the public event.
I served as a direct point of contact for community members throughout the process, responding to phone inquiries and addressing project questions with clarity and transparency. On the logistics side, I coordinated materials, rentals, and event setup to ensure the meeting ran smoothly and professionally. My goal was to make the process accessible, not just compliant, and to give residents a genuine opportunity to engage with the project before decisions were finalized.
To ensure the development team spoke with one voice, I aligned architects, engineers, project managers, and leasing staff before and during the meeting so that every question received an informed, consistent response. After the event, I followed up directly with community members to address outstanding questions and sustain engagement beyond a single touchpoint. This project reinforced my commitment to planning processes that center the community, and sharpened my ability to coordinate across technical teams while keeping public communication clear, honest, and human.